Why Gold Plated Jewelry Needs a Little Love
Gold plated jewelry offers the luxurious look of solid gold at a fraction of the price — but it does require some care to keep it looking its best. The good news? A few simple habits can dramatically extend the life of your pieces.
1. Keep It Dry
Water is the number one enemy of gold plating. Always remove your jewelry before showering, swimming, or washing your hands. Even sweat can accelerate tarnishing, so take pieces off before workouts.
2. Apply Perfume and Lotions First
Chemicals in perfumes, hairsprays, and body lotions can react with the gold layer and cause it to fade faster. Always put your jewelry on last — after your beauty routine is complete.
3. Store It Properly
Store each piece separately in a soft pouch or a lined jewelry box to prevent scratching. Exposure to air and humidity can also dull the finish over time, so airtight pouches are ideal.
4. Clean Gently
Use a soft, dry cloth to gently wipe your jewelry after each wear. If deeper cleaning is needed, use a slightly damp cloth — never abrasive materials or harsh chemical cleaners.
5. Avoid Contact with Other Metals
Storing gold plated pieces alongside other metals can cause scratching and chemical reactions. Keep them separated in individual compartments or pouches.
6. Remove Before Sleep
Wearing jewelry to bed causes unnecessary friction and bending, which can wear down the plating faster. Make it a habit to remove your pieces before sleeping.
7. Choose Quality Plating
Not all gold plated jewelry is equal. At VELZARO, our pieces are plated on high-grade stainless steel — a base metal that is naturally tarnish-resistant and hypoallergenic, giving our plating exceptional durability compared to brass or copper alternatives.
How Long Does Gold Plating Last?
With proper care, quality gold plated jewelry can maintain its finish for 1–3 years or longer. The thickness of the plating and the quality of the base metal are the two biggest factors — which is why we use stainless steel as our base at VELZARO.
Explore our gold plated necklaces and full jewelry collection — designed to be worn every day, and built to last.